Dorothy J Price, RHU, LUTCF
Dorothy J Price, RHU®, LUTCF®

D.J. Price Insurance

5101 80th Street, Suite 2
Lubbock, Texas 79424

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(806) 795-8191
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Achievements & Awards/

  • First woman in Lubbock, TX to receive the Registered Health Underwriter designation.
  • Lubbock Area Association of Health Underwriters (LAAHU), President,
    3 years
  • 2011 LAAHU George Keeling Distinguished Service Award

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Client Testimonials

“Dorothy is always prepared to offer the best coverage with the lowest premiums for my family and me.”
- Beverly B.

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Insurance Plans for Families, Groups or Individuals

Dorothy J. will help guide your insurance coverage needs for most any area of your life. Her insurance plans are based on your life – your individual insurance needs.

Dorothy puts policy holders first! She gets her clients the policy that works best for them.
“There isn’t a question that you can ask me that I won’t find out the answer for you,” says Dorothy.

Extend your peace of mind about your future. Contact Dorothy for your personal, face-to-face, no pressure consultation to insure your future, today!

News and Events

Do you have questions about Medicare? Open enrollment is October 15 to December 7th. Call today and find out if you can enroll. Attend a free, informational meeting – bring a friend! Call Dorothy at (806) 795-8191 to find a local meeting location that works for you! Limited Seating!


As an established, independent insurance agent since 1979, Dorothy is knowledgeable about all types of insurance from a variety of insurance companies. She was the first woman in Lubbock, Texas to receive the Registered Health Underwriter designation. Being independent means she is able to search all companies to secure you with the policy that best fits your needs.

Dorothy’s clients know she is always quick to respond with her signature friendly and professional customer service. She always goes above and beyond to live up to her motto, “We believe in service after the sale!”

Dorothy grew up on the South Plains and is proud of her West Texas roots. She is also licensed to serve clients in New Mexico and Louisiana.

She and her husband, Danny have raised three children who have blessed them with four grandchildren and two great-grandchildren. Dorothy enjoys golfing, reading and travel, and attending church with her husband.